2022

• Ran a GV Sprint with Standard Life to design and prototype an innovative new customer journey to increase pension engagement. Currently in development and being rolled out across all customer journeys.

• Created a suite of human-centered tools to improve performance management at M&G.

• Developed the proposition, visual and verbal brand and digital experience, to help RGAx take a new life insurance product to market.

• Designed the luxury brand strategy for Balblair whisky based on audience drivers, not industry norms; positioning the brand for those in the know and designing a set of brand behaviours to guide communication and experiences.

2021

• Created a toolkit for Evelyn Partners - Personas, Brand Experience Principles and Tone of Voice Guidelines - to enable in-house design teams can confidently deliver on-brand client experiences and ‘place the power of good advice into more hands’.

• Designed the hybrid-working employee experience principles for a global law firm, Freshfields.

• Set the vision and roadmap for adidas to help the digital product team execute on the company’s ambitious Own The Game growth strategy.

• Introduced design-thinking to NatWest new starts, running workshops with 500+ graduates, so they can start designing products and services rooted in customer needs

2020

• Co-founded After The Pandemic a social initiative to encourage local communities rethink, reimagine and redesign the world around us to be greener, more resilient and more vibrant through the power of creativity. The social initiative was set up to enable and fund community engagement, cultural events, educational toolkits and online design schools.

• Curated and delivered a free 12-day fringe event for local communities to engage in the climate conversations during COP26.

• Established partnerships with organisations including The LEGO® Group, Ellen MacArthur Foundation and Bluestone Energy.

• Featured on ‘People Fixing the World’ BBC World Service, Dezeen and Bloomberg.

• Head of Brand & Marketing for edify, a technology startup disrupting education with virtual reality, gaming technology and user-generated content. Working alongside the leadership team on the go-to-market strategy, leading on the visual and verbal brand, marketing strategy and roll out to grow presence in the Higher Education market and build the story for investment.

2019

• Raised awareness of the Women’s World Cup by conceptualising and delivering an Augmented Reality PR stunt that became the highest performing social content of UEFA’s #WePlayStrong campaign.

• Developed an award-winning proposition, brand strategy and marketing campaign for People Make Glasgow to change mindsets and bring more tourists to the city.

• Speaker at Venturefest Scotland: Future of Entertainment.

Earlier

• Directed a £multi-million immersive experiential event that launched Saudi Arabia’s Vision 2030 to an audience of world leaders at the Future Investment Initiative 2017 and announced The Kingdom’s ambitious roadmap for economic, social and cultural transformation.

• Created a VR film for Tottenham Hotspur to promote the club’s new stadium and secure investment from brand sponsorship. The immersive experience resulted in the sales team meeting 70% of their total target in the opening weeks.

• Collaborated with Creative Scotland, Lateral North and Soluis to deliver an AR and VR exhibition, representing Scotland at the 2016 Venice Biennale. The success of Prospect North resulted in the exhibition being shipped to the Arctic Circle conference in Iceland where it was opened by Scotland’s First Minister, Nicola Sturgeon.

• Gained a place on the highly competitive leadership programme TRC Special Edition.

• Drum 50 Under 30.

Want to know more?

Get in touch.